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Deadly Punk
2025
At Digito, we love collaborating with artists who want to push creative boundaries — and DeadlyPunk was exactly that kind of project. When she approached us with the idea of building a fully animated virtual persona for her YouTube channel and music career, we knew we had something special in the making.
From concept design to real-time animation, Unreal Engine integration, and music-driven visuals, we partnered with DeadlyPunk every step of the way to craft an avatar that didn’t just look cool — it felt alive.
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DeadlyPunk came to us with strong visual references and a clear vision: a digital alter-ego that fused punk rebellion with futuristic vibes. Our design team worked closely with her to translate that into 3D form, beginning with sketches, moodboards, and silhouettes.
We crafted the avatar’s face and body using high-resolution sculpting, combining stylized features with a subtle layer of realism. The outfit was designed in Marvelous Designer, layered with custom shaders and details like chains, patches, glowing elements, and fabric variations that reflect her edgy aesthetic.
We developed the avatar fully inside Unreal Engine, giving DeadlyPunk the flexibility to perform in real-time, whether for livestreams, music videos, or YouTube shorts.
Using the MetaHuman framework as a foundation, we added custom blendshapes and controls for emotional range and stylized performance. Her hair, facial makeup, piercings, and lighting setup were all customized to match her brand identity — and the entire scene was optimized to run smoothly without compromising visual quality.
This wasn’t just about visuals. DeadlyPunk is an artist, and the avatar needed to perform with rhythm, emotion, and energy.
We choreographed animations to sync with her tracks, capturing body movement and facial expression that matched the tone of each song. From slow emotional moments to high-tempo headbangers, the avatar moves like an extension of her voice.
We even set up reactive lighting and VFX to respond dynamically to the music — giving each performance a concert-like atmosphere, entirely rendered in Unreal.
Once the avatar was complete, we helped DeadlyPunk bring her virtual identity to life across YouTube, Spotify Canvas, and social media platforms. Custom intros, animated video loops, short-form content, and cover art were all produced using her new digital persona.
This wasn’t just an avatar — it became her visual identity, evolving alongside her music.
This is just the beginning. With her avatar fully set up in Unreal Engine, DeadlyPunk now has the tools to produce content faster, collaborate in virtual productions, and even appear live as her digital self. As new releases roll out, so will new outfits, scenes, and performances — all driven by her creative vision.
